DZ: NSFW Story (But amusing)
Oh hey, it's October! One of the stories that stays in my head "rent free" is when I worked at a more "serious" company (A bank). There was this time where the company was launching a new product which is effectively fixed savings account (where you are unable to withdraw your money for a duration, normally in exchange for a better interest rate), and these were called "lockable pots" (of money), and thus the marketing person went ahead and came up with the term "locktober" as the tag line to promote the new feature (given it was October). This got all the way to a published corporate blog and social media posting, in where it was almost immediately discovered upon using the hashtag for locktober, that locktober was an already occupied term for kink reasons... Needless to say upon this discovery, a new marketing term was very quickly figured out. Although due to the nature of blog post URL "slugs", bank grade locktober does still live forever in the URL for that particular blog post... A good day overall, apart from maybe the social guyDZ: NSFW Story (But amusing)
dee@social.treehouse..
replied 04 Oct 2026 20:38 +0000
in reply to: https://benjojo.co.uk/u/benjojo/h/jj1fW3jNqPXNC9n44B
re: DZ: NSFW Story (But amusing)
@benjojo another example that says to always have queer kinky folk in the marketing teamre: DZ: NSFW Story (But amusing)
benjojo
replied 04 Oct 2026 20:50 +0000
in reply to: https://social.treehouse.systems/users/dee/statuses/117384566017012578
re: DZ: NSFW Story (But amusing)
@dee to be honest, even if it had come across my desk (which it totally would not have given the job I was doing) I'm not sure I would have been brave enough to call them out on itre: DZ: NSFW Story (But amusing)
benjojo
replied 04 Oct 2026 20:36 +0000
in reply to: https://benjojo.co.uk/u/benjojo/h/jj1fW3jNqPXNC9n44B
DZ: NSFW Story (But amusing)
and if you don't know what locktober is, good for you I guess, maybe don't look it upDZ: NSFW Story (But amusing)
KarlE@mstdn.animexx...
replied 12 Oct 2026 15:24 +0000
in reply to: https://benjojo.co.uk/u/benjojo/h/mC6f1stqt8nXS4g4k4
DZ: NSFW Story (But amusing)
@benjojo that bank isn't the only one with that marketing idea, more recently (2024): https://www.locksandsecuritynews.com/pages/22834/mul_t_lock_unveils_dedicated_locktober_campaign/ DZ: NSFW Story (But amusing)
seasonally fitting before burglars use the long dark nights and freeze their b*l*s off breaking in (now I've justified the NSFW) 😉
Maybe you were referring to https://monzo.com/blog/2019/09/30/what-is-locktober ?
In the end, marketing is all about publicity, so it may have been smart to use a term that can pass as innocent but may stir some controversy.
benjojo
replied 12 Oct 2026 22:09 +0000
in reply to: https://mstdn.animexx.de/users/KarlE/statuses/117428627007516561
DZ: NSFW Story (But amusing)
@KarlE the latter one is the one I am talking about ;) It is my confident understanding that it was not intentionalDZ: NSFW Story (But amusing)
mentalist@mastodon.s..
replied 04 Oct 2026 20:38 +0000
in reply to: https://benjojo.co.uk/u/benjojo/h/mC6f1stqt8nXS4g4k4
