home tags events about login
one honk maybe more

benjojo posted 04 Oct 2026 20:36 +0000

DZ: NSFW Story (But amusing)

DZ: NSFW Story (But amusing)

Oh hey, it's October! One of the stories that stays in my head "rent free" is when I worked at a more "serious" company (A bank).

There was this time where the company was launching a new product which is effectively fixed savings account (where you are unable to withdraw your money for a duration, normally in exchange for a better interest rate), and these were called "lockable pots" (of money), and thus the marketing person went ahead and came up with the term "locktober" as the tag line to promote the new feature (given it was October).

This got all the way to a published corporate blog and social media posting, in where it was almost immediately discovered upon using the hashtag for locktober, that locktober was an already occupied term for kink reasons...

Needless to say upon this discovery, a new marketing term was very quickly figured out. Although due to the nature of blog post URL "slugs", bank grade locktober does still live forever in the URL for that particular blog post...

A good day overall, apart from maybe the social guy

KarlE@mstdn.animexx... replied 12 Oct 2026 15:24 +0000
in reply to: https://benjojo.co.uk/u/benjojo/h/mC6f1stqt8nXS4g4k4

DZ: NSFW Story (But amusing)

DZ: NSFW Story (But amusing)

@benjojo that bank isn't the only one with that marketing idea, more recently (2024): https://www.locksandsecuritynews.com/pages/22834/mul_t_lock_unveils_dedicated_locktober_campaign/
seasonally fitting before burglars use the long dark nights and freeze their b*l*s off breaking in (now I've justified the NSFW) 😉
Maybe you were referring to https://monzo.com/blog/2019/09/30/what-is-locktober ?
In the end, marketing is all about publicity, so it may have been smart to use a term that can pass as innocent but may stir some controversy.